Abella by Allure Bridals

At Ve’Lace Bridal in Bellingham, Massachusetts, we are proud to carry Abella — a fashion-forward collection from the Allure Bridals family of brands. Designed for the bride who sees her wedding day as a true expression of personal style, Abella gowns bring together fine craftsmanship, artistic detail, and a bold modern sensibility that sets them apart from anything you’ll find in a traditional bridal boutique.

About Abella by Allure Bridals

Abella is part of the renowned Allure Bridals family, a global bridal design house founded in 2000 that has spent over two decades helping brides find gowns that feel as meaningful as the moment they’re worn. While Allure Bridals is known for producing a range of celebrated collections, it is specifically the Abella line that Ve’Lace Bridal carries — chosen for its distinctive aesthetic and the way it speaks to a bride who wants something truly unique. Abella’s 2026 “L’Artiste” Collection draws inspiration from a summer in Europe, transforming bridal gowns into sculptural statements. Brushstroke textures, romantic draping, and couture-level craftsmanship come together to create gowns that feel less like dresses and more like wearable works of art. If you’ve felt like most wedding dresses look the same, Abella was designed with you in mind.
Allure Bridals
What Makes Abella Different

Abella sits at the intersection of fashion and fine art. The collection is bold and stylish without sacrificing elegance — each gown is thoughtfully constructed with details that reward a closer look. From sculptural bodices to richly textured fabrics and carefully placed draping, Abella gowns are built for the bride who wants her dress to tell a story.

At Ve’Lace Bridal, we selected Abella because we believe our brides deserve options that go beyond the expected. If your style is artistic, fashion-forward, or simply one-of-a-kind, we think you’ll love what Abella has to offer.

Why Brides in Massachusetts Choose Abella at Ve'Lace Bridal

Ve’Lace Bridal is one of the select authorized retailers in Massachusetts carrying the Abella collection. That means when you book an appointment with us, you’re getting access to authentic Abella gowns alongside the personalized guidance of our experienced bridal stylists — who will help you find the silhouette, fabric, and details that feel most like you.

We serve brides from across the region, and we know that finding a gown this special deserves more than a rushed try-on. Every appointment at Ve’Lace Bridal is designed to give you the time, attention, and expertise you deserve.

Allure Bridals

Frequently Asked Questions

Does Ve'Lace Bridal carry Allure Bridals gowns?
We specifically carry Abella, which is part of the Allure Bridals family of brands. We do not currently carry other Allure lines such as Allure Bridals, Allure Romance, or Allure Couture.

We recommend booking a private appointment so our stylists can give you their full attention. Call us at (508) 966-0091 or book online at velacebridal.com.

We recommend beginning your search 9–12 months before your wedding to allow time for ordering and alterations. Sample gowns may be available for shorter timelines.

Yes, the Abella collection includes an inclusive size range. Our stylists are happy to help every bride find a gown that fits and flatters beautifully.

Find Your Abella Gown at Ve'Lace Bridal

See these stunning gowns in person. Book your private appointment at Ve'Lace Bridal today. Book Your Appointment.